Not all of us are old enough to remember when the only TV available was black and white. I cannot imagine now what it would be like to watch a Carolina Panthers football game without color. I wonder if my children would be as interested in Scooby Doo if he was only in black and white.
What about commercials?
Super Bowl Sunday ads would not sell for as much as they do without the power of full color advertising. Whether you are selling food, fitness videos, vehicles, toys or diamonds everything has a better impact on consumers in color. Consumers want to have that hands on feel for a product. Even if they cannot physically touch that candy apple red Mustang convertible – seeing it; sleek, shiny and red hot makes an impact on their senses and emotions connected to that item. Having that image in their mind convinces their subconscious that there is a need or a want for that product that they cannot deny. These emotions in the end lead to a purchase. Which in business is the exact reaction we are looking for.
The same is true in all types of advertising. Maybe you are a real estate agent needing business cards and aluminum signs to promote your listings. Maybe you are a restaurant owner needing yard signs and banners to advertise a new sandwich or desert. Or maybe you are a sign shop just trying to sell some signs. Going full color will provide the lasting impression required to get your potential customers to pick up the phone or walk through your door. Showing your products and services in full color advertising creates that need in your potential customers and gives them a visual memory that will last long after they pass by.
Full color banners are one of the most effective, economical and versatile ways to push new products, new listings, new specials, etc. Even sign companies who have the ability to use any sign type out there at cost most use more full color banners than anything else.
Why do you ask? Let’s go over just a few of the options out there…
Full Color Banners Houston